Scripts

Marketing → Scripts (/m/marketing/scripts) lists every script your runs wrote for the selected brand, and the scripts you imported, newest first. This is where you review them, export the approved ones for production and see how they performed.

The list#

Columns: Title, Check, Scenes (how many hooks have scenes), Status and Created. Angle and Hooks (the number of hook variants) are hidden by default; turn them on under View, which remembers your choice. A script in the golden set carries the Golden set pill next to its title. Search finds text in the title, body and angle. Filters:

• Status: To review, Approved or Rejected (pick more than one).
• Check: Passed, Flagged or Not checked.
• Source: Made here or Imported.
• Golden set: In golden set shows only the golden set.

Tick scripts and click Make scenes to turn a hook of each into a shot list for your AI video tool; see Scenes. Tick up to 5 and click Go deeper to start a new run on their idea; see Go deeper on picked scripts.

Export approved sits next to More, which holds the imports under Import: Scripts history, Ad results and Creatives. Bring in past scripts, your ad platform's results export, or the links of your finished ads. See Imports.

With no scripts yet, the list points you to the Overview: "Start a run on the overview and its scripts appear here." Review scripts on a run page opens this list for that run only, with a From one run button that clears the filter. Each row's menu has Approve and Reject.

A script#

Click a title to open the script. The page shows:

• Hooks: the hook variants, alternative openings of the same script to test against each other. Each has its text, a visual note, its hook type (for example Question or Bold claim) and its own ad code. Copy hook copies one.
• Script: the body, and the Call to action.
• Ad copy: three ad texts to post with the video.
• Check: the result of the check step (see below).
• Results: spend, hook rate, hold rate, CTR, purchases, cost per purchase and ROAS from your ad results, also per hook. Until results arrive the box is left out and one line says "Results show up here after an import.", linking to the ad results import. See Results on the script.
• Creatives: the finished ads linked to the script through a creatives import, with who made them and when they went live. Shown only when there are any.
• Details on the side: angle, Ad code, format, awareness, customer type, the run (or Imported with the date for an imported script), when it was created, who reviewed it, when and with which note, and the Golden set note.

More actions has Copy script (title, every hook with its ad code, body, call to action and ad copy as plain text), Open run, Export CSV (this script only) and, on an approved script, Add to golden set or Remove from golden set.

Ad codes#

Every script gets an ad code such as M2610-7KQ3D (M, the year and month, then five characters), and every hook variant adds its number: M2610-7KQ3D-H1, -H2, -H3. Use the hook's code in the ad name when you publish, so results can be traced back to the exact opening later. Codes are unique within your business and never change. The copy button next to the code in the header copies it. See Ad codes for how results find them.

An imported script keeps the ad code from your file; a row without one gets a Borkol code.

The check#

When the Check step is on, a second model reviews each script against a rubric: a hook in the first 3 seconds, your brand voice, banned claims, a clear call to action, fit with the format, and valid tags. It also flags a script that repeats instruction-like text from your imported material ("Repeats instruction-like text"), which always counts as a fail.

A script that fails goes back to the writer once with the list of issues, keeping its ad codes, and is checked again. The Check section shows:

• Passed or Flagged, with the score (for example Score 82). A passed script shows only that line; Details opens the rest.
• Rewritten once when the first version failed.
• Issues, each with Low, Medium or High, or "No issues found."

A script that is still flagged after the rewrite is not thrown away: it stays To review, so you decide. A run without the check step shows Not checked.

Approve or reject#

• Approve marks the script Approved. It works from To review and from Rejected.
• Reject asks "Reject this script?" with a required Note: say what is wrong. The note is kept with the script. It works from To review and from Approved. The note shows in Details as Review note.

Approving and rejecting need the approve permission. Without it, clicking them shows "You do not have permission to do this."

Export approved#

Export approved on the list downloads a CSV file named scripts-YYYY-MM-DD.csv with the approved scripts of the selected brand (of one run, when the list is filtered to a run). The file has one row per hook variant, so every ad code gets its own line. Columns:

ad_code, script_code, title, angle, hook, hook_visual, hook_type, body, cta, ad_copy_1, ad_copy_2, ad_copy_3, format, awareness, customer_type, status, reviewed_at

The file is UTF-8 and opens directly in Excel, Numbers or Google Sheets. Text that a spreadsheet would read as a formula (starting with =, +, - or @) gets a leading ', so it shows as text and never runs.

On mobile#

The Borkol app lists scripts with the Status, Check and Golden set filters, shows a script with its hooks, ad codes, check and results, and has Approve, Reject (with a required reason) and Share script. Exports, imports and the golden set marking stay on the web. See Marketing on mobile.