Knowledge and projects

Knowledge#

Marketing → Knowledge (/m/marketing/knowledge) has two tabs: Entries (described here) and Learnings (what the brand's own ad results say). One pill next to the title counts what waits for review across both ("3 to review"). More at the top right holds Playbooks (the instructions each step follows, with the number of changes waiting, for example "Playbooks (1 to review)") and Export knowledge. Learnings and playbooks are described in Results and learning. Old links such as /m/marketing/knowledge/playbooks keep working.

Entries is the library of facts about the selected brand. Only active entries are used. The list has the columns Title, Kind, Status, Pinned, Project and Updated; filter on Kind, Status, Project and Pinned in the toolbar. A row opens the entry.

An entry has a Title, a Kind, Content (Markdown is supported), Tags, an optional Project, Pinned and an optional Valid until date. The Kind is one of Brand fact, Product, Offer, Audience insight, Competitor note, Trend note, Decision or Do and don't.

The Status is Active, Proposed, Rejected or Retired:

• An entry you add with Add entry is Active at once.
• An entry created from a document is Proposed until someone accepts it. See below.
• Retire takes an entry out of use without deleting it. Delete from the row menu removes it for good, together with its version history.

The Source of an entry is Added by hand, From a document or Proposed by AI.

Proposed entries#

When a document is uploaded, each heading becomes a Proposed entry. The review pill next to the title counts them, together with proposed learnings. Use Review proposals on the document, or filter Status on Proposed.

Open the entry, read and fix the text with Edit, then click Accept to make it Active. Accept needs the approve permission, which is separate from edit access, so a member who can edit marketing may still not be able to accept. Only a proposed entry can be accepted.

To drop a proposal, click Reject. "Reject this proposal?" asks for an optional Note (for example "we stopped this offer in September"). The entry becomes Rejected, stays out of every brief, and the note is kept in its version history. Rejecting needs the approve permission and works only on a proposed entry.

Versions#

Whenever you change an entry's Title or Content, the previous text is kept as an earlier version and the Version number goes up by one. Changing only the kind, tags, project, pinned or valid-until date does not create a version. The entry page lists them under Version history ("Version 1", "Version 2" and so on); a new entry shows "No earlier versions."

Export#

More → Export knowledge downloads all Active entries of the selected brand as a zip of Markdown files, named like knowledge-your-brand-2026-10-28.zip. Each entry is one .md file named after its title, starting with its title, kind, tags, status and valid-until date. Proposed and retired entries are left out. A brand without active entries exports a zip with only a README.txt.

Projects#

Marketing → Projects (/m/marketing/projects) groups knowledge by campaign or product launch. Projects are optional; use them for a launch or a season. A project has a Name, a Status (Active or Archived) and Notes. Click Add project and give it a name; More in the window holds the notes. The row menu has Edit, Archive (or Make active for an archived project) and Delete.

A project opens a page with its details and its knowledge entries. To place an entry in a project, pick the Project on the entry.

Deleting a project keeps its knowledge entries and swipe ads; they only lose the link.

On mobile#

The Borkol app lists the brand's learnings with Accept and Retire, and shows proposed knowledge read only. Adding, editing, accepting or rejecting knowledge entries, playbooks, export and projects stay on the web. See Marketing on mobile.